Facebook is one of the social media platforms that offer marketers to promote their products and services. It is a platform with a varied audience looking for what they want. Online marketers, to show their ads to the relevant audience, target a group of customers called the “target audience”. Have you ever thought about how to target any audience group and who are they?
The word had made a buzz on social media. It's the target audience working behind the scene to increase Facebook likes or to get higher impressions, clicks, and conversions. The question arise" who are they"? Is it Facebook users or a certain group of online users who are active on social platforms?
Who is a Target Audience On The Facebook?
Businesses can buy Facebook followers to increase their followers' base. A target audience is a group of people who are hunting for your products and services online. They take action on your posts such as like, comment, and share the posts as soon as they view it.
These groups of people have certain characteristics in common. Their needs and wants are similar. Their characteristics fall into three main categories.
- Household income
They engage based on their common interests in any product, service, or activities.
It is the behavior journey of the user. They might read the same publication, visit the same or related websites, or have certain hobbies in common. A certain group of the audience may love to browse for sports products and the other group might have a love for DIY tips on home improvement.
Classification of Target Audience:
The target audience is classified into two types:
The Primary Target Audience: These are the groups that will get most of your attention and most likely to convert. They will always be your potential customers. You can expect them to become your valuable lifetime customer.
The Secondary Target Audience: These are the groups of audience with common characteristics who might be interested in your products. They are unlikely to become your customers. These audiences can help you structure your marketing efforts.
Targeting more than one group of audience is helpful for those businesses who offer several products or multiple services.
Check your audience insights regularly to know their behavioral pattern on what they search, and the interaction rate. Segment and target them with a well-devised strategy.