Every blogger wants to ultimately be an authority in his or her niche area. So do you. But does this merely consist of having large numbers of blogs on prestigious sites like LinkedIn or is there something more to it?
How can you too be an authority figure in your field? If you’re wondering how to achieve your objective, follow the pointers given here:
Learn to Be an Authority Figure with Your LinkedIn Posts
There are probably two or three areas that you know a lot about. Why not choose one among them and write all that you know about it? For instance, you may know a lot about motorbikes or are a great hiking guide. Surely, you would like to write about such topics. Plus, there are going to be many people with similar interests who are going to love reading your blog posts. By writing well and regularly on the topic of your choice, you could easily get LinkedIn followers.
Check That Your Topics are “Evergreen”
Evergreen topics are those that are always of interest to people, ones that don’t go out of style. People always want to know about them. These are the ones that go viral quickly and that address all that’s trending in the news. Such topics can get real LinkedIn followers for you, besides setting you up as an authority figure in your chosen field, so think about it.
Draw Up a List of Probable Topics
When you set up a writing schedule, inevitably you keep thinking of topic ideas that will suit your blog theme. As you come up with these ideas, jot them down and keep them safe. Sometimes, they could be headlines, or even a few sentences to give you an idea of the whole article. Do whatever suits you, but once you set a schedule, stick to it.
Remember, your blog posts may be of interest to some of the 400 million+ LinkedIn members who have grown to expect your blog posts on the days you have set for yourself. So, don’t disappoint them.
Ensure That Your Posts are Useful and Relevant
Not all LinkedIn members look for the same thing in the posts available on this site. That’s because everyone’s tastes and interests vary. Still, there is one similarity that binds all readers on this platform: they are in quest of information that will help them achieve their professional goals.
With the right and most useful information, they could perhaps perform better at work. They could also work on their strengths and take advice that will catapult them to accept new career positions. If you discuss these aspects in your posts, your readers will look forward to reading them and even “Like” and “Share” your posts within their networks.
Write once or twice a week, whether you’re ill or well. Never lose track of your schedules and deliver quality content each time. Also, bear in mind that on LinkedIn your influence could well grow depending on your network’s size. So, the more you post on this site, the more followers you will attract.
By writing regularly, you also grow your network and send out the strong message that you are, in fact, an authority on the subject you write on.
Reveal Something Relatable About Yourself
Readers who look for actionable advice on LinkedIn ultimately lead happier lives at work if the career advice is sound and they see results. However, often they want more than just “Do this, don’t do that” in blog posts. They want a relatable story that touches their lives and makes them say, “That’s exactly what happened to me!” And they’d love to get to know the real you. So, now and again, it pays to tell your audience something from your life which they can incorporate in their lives.
By following these pointers, you can grow into an authority figure in your field. With LinkedIn as a strong platform by your side, don’t lose sight of this amazing opportunity. Hold it in both hands and forge ahead.